After spending time in the insurance industry for several years trying to find his calling, Tim Da Jeweler began to sell simple jewelry at an economic rate online to build his business until he was able to quit his insurance gig.
“I had bought some square earrings off of eBay and I thought about how I could easily sell and make them myself. I started off making square earrings that was the popular style at the time and I was doubling and tripling my money. I was making five times more than I was at the insurance company, so I quit the insurance business to do what I love and I started TSV Jewelers.”
After establishing TSV jewelers as a place where people can buy economical jewelry for less than a few hundred dollars, online Tim Da Jeweler established TDJ to provide the Bay Area community with high end custom pendants, earrings, rings and more.
“I wanted to be able to cater to all markets. ” Tim Da Jeweler explained. “Starting off my customers need to have a design or I can make the design for a small deposit. I can always spice up someone’s design, but once they approve the design we give them a 3D rendering of the work we are ready to produce.”
Recalling some of his favorite pieces Tim Da Jeweler explained that he always looks for ways to upgrade and augment the look of his customer’s design.
“One time I worked with a client on this pirate piece that says West Pittsburg and it was rose and white gold. We just vibed out when we were just adding details here and there it and it just came out to be a masterpiece. It’s not too crazy but everything just fits and we really worked together to make it perfect,” he said.
Seeking to educate his customers as well, Tim Da Jeweler often speaks to his customers about the limited resell value of diamond encrusted pieces. By educating his customers on the jewelry, Tim Da Jeweler hopes to create a space where everyone can get what they are looking for within their budget.
“It’s expensive to remove diamonds out of the jewelry and it takes time ” Tim Da Jeweler said. “Many people think their is a resell market for custom jewelry but in reality their isn’t it takes a lot of work to get the diamonds out so you’re really only going to get 20-25% of your money if that after you melt the gold and remove the diamonds out. That’s why we want to make sure they are happy with every piece so they would never want to melt it down.”
Now fully equipped with a showroom, Tim Da Jeweler can give all of his clients the celebrity treatment no matter their background.
“I just opened up a showroom where customers can come in and we can consult and we set up private appointments so we can just talk and brainstorm ideas. I offer promotional packages where we can have a videographer and photographer come in and it’s kind of a luxury feel and celebrity treatment for the everyday customer, you don’t have to be a celebrity to get the star treatment.