Having earned his stripes in the L.A. streets and in Hip-Hop, West Coast rapper 2Eleven returns with a new single that’s the perfect introduction to his new movement with Grind Til We Rich Records. The L.A. based imprint has a host of new songs lined up to close out the Summer and transition into the Fall targeting radio airplay and music televisions video placement.
“The track features Sean Mackk and production from Cypress Moreno, its just a lil turn up for the Summer time.” 2Eleven explained. “This is the first single that we are putting out on the label Grind Til We Rich, we have a lot of music we’re looking to drop and my album is done basically, we are just coming up with a cover and setting our ducks in a row to make sure we release it the right way.”
While Grind Til We Rich is still in its warm up phase for this single, 2Eleven has a host of features lined up for his yet to be named project including appearances from Freddie Gibbs, Casey Veggies, Jay 305, Sean Mackk and many more. Production on the effort is lead by 1500 Or Nothing and Cargo Got Wings among several other wel accomplished producers.
“This project is about story telling and everything that I went through. There are verses about how me and Jeezy fell out, there’s stuff on there about the shit I went through in the hood before I was a rapper and there’s stuff about what I’m going through now. I’m in a good space right now, I’m all the way independent and we have a couple artists on the label but the goal is to make that motivational good music and to continue to sell records independently,” 2Eleven said.