pre kai ro has emerged on to the scene with a sultry and soothing sound that is only growing more powerful. Since the top of the year, the Egypt star has hit us with 2 major records, “Blink Twice” and “King”. “Baby Boy” is now the latest smash offering from the rising artist out of Egypt. Produced by some of pre kai ro go to producers in Don Fuego and Olsem, the record will certainly give you the chills. Give one listen to an artist like pre kai ro and you will probably become a fan, it’s hard to hate on a sound so unique and pleasantly sounding.
“Baby Boy” is about the complexity of balancing a turbulent artist lifestyle with some kind of committed relationship. ‘Baby Boy’s’ lyrics are primarily from the woman’s perspective as she explains to the song’s protagonist how she never loved him for his music and despite his newfound fame and attention due to his career, she still wishes to return to how things were before he found success. Until then she remains lonely and waiting for him to come back to their city.
When we say an artist is on the rise, we mean it. Allow us to fill you in on what pre kai ro has been up to in the past few months. pre kai ro charted on Apple Music “Hot Tracks” a few week ago with his single “King”, his single with 24HRS titled, “Follow Me Home” produced and arranged by Saud also hit the same chart. pre kai ro “Blink Twice” just hit 750K streams on Spotify, while his “Cold” audio single officially hit 2.1 million on Youtube.
The new offering is making noise as it picks up stream across all digital streaming platforms.’Baby Boy” has already landed itself on the Apple Music “Hot Tracks” chart, ‘R&B Now’ and ‘New Music Daily’ playlists. Beyond Apple, Spotify has picked up the record on their own official ‘Shisha Lounge’ and ‘New Music Friday: North Africa’ playlist. Continuing on, pre kai ro has received recognition from Tidal on their official “Rising R&B playlist. From the looks of it, the campaign has just began. Take a listen to the artist below!