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Pure – “Rolling”

Newark, NJ artist Pure has been gaining widespread attention thanks to his distinctive style, infectious sound, and knack for crafting indelible melodies. As he readies his impending effort, P provides the official music video for “Rolling.” Directed by Jay Rodriguez and Rock Davis of Itchy House Films, the visual tells a story of a man who gets double-crossed, only to find himself with the opportunity to secure revenge by snitching on the aforementioned traitor. Unwilling to drop a dime on anyone, Pure opts to take the moral high road and face whatever consequences may come. Expect Pure to return before the end of May to deliver his new project, Calvin Klein (The Rolling Edition).

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