Today Tyke T drops his profound single, “This Can’t Be Life” that speaks to the reality of what’s going on in America today. Blending street sounds with conscious reflections of modern American society, the IMAKEMADBEATS produced cut draws attention to the #BlackLivesMatter movement, police injustice and the system-wide focus on incarcerating and African American youth.
“This Can’t Be Life” is the latest release from rapper, Tyke T – the president of Driven By Music. After seeing much success from previous releases – such as “NoO” which was featured on VH1’s Black Ink Crew – the Tennessee native has been making advancements in his career. In addition to his single being placed in a popular TV show, Tyke has also opened up for artists such as B.o.B. and Lil Boosie.
“This Can’t Be Life was my opportunity to artistically discuss what’s going on in our communities as well as the strong resolve African-Americans have as a people to rise from those situations,” Tyke T explained.
In 2014, Tyke T was crowned the winner of Clear Channel Radio Station K-97’s “Next Big Thing” contest. And he was the first Memphis Grizzlies showcase champion, winning the opportunity to perform center court for over 17,000 fans. Tyke T was also a Top 8 finalist in VH1’s “Make A Band” competition. VH1 also picked up his “Nothing to Lose” single while the Oxygen network also featured Tyke’s music.
He’s done won the contests, he’s made the music, now take a look. This video is so well thought out.