Vevo teams up with DSCVR alum and their newest LIFT artist YK Osiris and an original video titled “YK Osiris: Young King.” Vevo LIFT partners with emerging musicians, by creating a series of original content.
“YK Osiris: Young King” follows the release of “Worth It,” and is the second of three pieces of content Vevo will release as part of his LIFT campaign. The video follows Osiris through his hometown of Jacksonville, Florida as he explains his influences, aspirations and hopes for the future.
Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, Billie Eilish and CNCO.
Vevo is the world’s leading all-premium music video and entertainment platform. With over 400,000 videos and 26 billion views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.